Sarah Dyer Marketing

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Privacy policy

Last updated: October 2026

Who I am

This website, sarahdyer.marketing, is operated by Sarah Dyer, trading as Sarah Dyer Marketing, a UK-based independent marketing consultant.

I’m responsible for how personal information submitted through this website is handled.

For any questions about this privacy policy or your personal data, you can contact me at hello@sarahdyer.marketing.

What information I collect

When you complete the contact form on this website, I may collect:

  • Your name
  • Your work email address
  • Your company name
  • Your telephone number, if provided
  • Information about the marketing support you’re looking for
  • Any other details you choose to share

The website also uses WordPress.com and Jetpack Stats, which may collect technical information about visits, such as IP addresses, browser and device information, pages visited and referral sources.

How I use your information

I use information submitted through the contact form to:

  • Respond to your enquiry
  • Discuss potential marketing consultancy services
  • Communicate with you about work we may undertake together
  • Maintain relevant business records

I use website analytics to understand how visitors use the site and identify opportunities to improve it.

I don’t add people to marketing mailing lists simply because they’ve submitted an enquiry.

My legal basis for processing your information

Under UK data protection law, I rely on:

  • Legitimate interests to respond to business enquiries and communicate with prospective clients, where those interests aren’t overridden by your rights
  • Steps taken before entering into a contract, where you’re enquiring about engaging my services
  • Legal obligations, where I’m required to retain certain business records

Where consent is legally required for analytics or similar tracking technologies, I will seek it before using them.

How your information is stored and shared

My website is hosted by WordPress.com, operated by Automattic. Contact form submissions may be stored within the website’s administration system, and enquiry notifications are delivered to my business email account.

I use third-party providers to support website hosting, email and website analytics. These providers may process information on my behalf, including outside the UK, subject to applicable data protection safeguards.

I don’t sell your personal information.

How long I keep your information

I keep personal information only for as long as reasonably necessary to respond to enquiries, manage potential or ongoing client relationships, and meet any legal or accounting obligations.

I periodically review information I hold and delete it when it is no longer needed.

Cookies and website analytics

This website uses Jetpack Stats, a website analytics service provided by Automattic, to understand how visitors use the site. This helps me monitor website traffic, identify which pages are visited and improve the website.

Jetpack Stats uses tracking technologies, including a tracking pixel, and may process information such as IP addresses, browser details, referring websites and pages visited.

For more information about how Automattic handles this information, please see Automattic’s Privacy Policy.

Your rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information I hold about you
  • Ask me to correct inaccurate information
  • Request deletion of your information in certain circumstances
  • Object to or request restrictions on certain uses of your information
  • Withdraw consent where processing is based on consent

To exercise these rights, email hello@sarahdyer.marketing.

You can also raise concerns with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

Changes to this policy

I may update this privacy policy from time to time to reflect changes to the website, my services or legal requirements. The latest version will always be available on this page.