Marketing leadership for PE and VC-backed software businesses
For investors, operating partners and portfolio CEOs
You’ve backed a good product and a good team. Marketing hasn’t kept pace: it’s still founder-led, hard to measure, or missing a senior owner. I’m a B2B SaaS marketing leader with 20+ years’ experience, and I can help investors and portfolio CEOs fix that without the six-month search.
When marketing needs attention
- Growth has come from founders, sales or referrals, and marketing needs stable foundations to support the next stage.
- Marketing spend is up, but nobody can say what’s working. There’s activity and agencies, but little clear direction or measurable return.
- There’s a leadership gap. The marketing lead has left, or the business has outgrown the person in the seat.
- Positioning and brand haven’t caught up with a new product, market or ownership structure.
- A move upmarket, into enterprise accounts or new regions, and the need for a clearer go-to-market plan.
- Businesses or brands are being brought together after an acquisition and you need one story, one team and one set of numbers.
How I can help
Whether you’re an operating partner, part of an investment team or a portfolio CEO, I can help you assess what’s working, identify what needs to change and put the right marketing leadership and priorities in place.
Marketing and GTM diagnostic
A short, fixed-scope review, typically two to three weeks.
An independent assessment of where marketing stands: positioning and target market, funnel and pipeline contribution, team and agencies, spend, technology and measurement. You get a prioritised set of findings, a plain-English summary for the board or operating partner, and a practical plan for what to fix first.
Marketing strategy & reset
Turning recommendations into practical action.
I can work alongside the CEO and leadership team to put the right priorities, structure and measurement in place, then get the first results moving. That can include sharpening positioning and messaging, setting up demand generation, aligning marketing and sales around shared targets, and making key hires or agency changes.
Interim or fractional CMO
Senior leadership while you build, or as a bridge during a search.
I can step in as the marketing leader, one to three days a week or full-time for a defined period. I set direction, own the plan and the budget, manage the team and agencies, and report in at executive and board level. When the time comes, I help hire and hand over to the permanent leader.
How I work
I work with B2B SaaS and technology businesses, typically around £3-30m ARR, that need experienced marketing leadership without unnecessary complexity. I’m a strategic executor, comfortable setting direction and getting into the detail to make things happen. I bring a practical, commercially focused approach tailored to what the business actually needs.
- Commercially accountable. We agree clear measures of success upfront, whether that’s pipeline growth, conversion rates, marketing effectiveness or return on investment.
- Straight with the numbers. Clear, honest reporting for the CEO and the board, including when something isn’t working.
- Alongside the team. I work with founders and leadership teams, not around them, and I leave capability behind.
- Practical. Realistic plans and priorities that reflect the size, resources and ambitions of the business.